Work
THE ESTÉE LAUDER COMPANIES
AI-Powered Scent Advisor
Leading the design of a conversational AI Scent Advisor for Jo Malone, built in partnership with Google Cloud’s Vertex AI + Gemini LLMs.
0-1 Design
AI/ML
Enterprise
BRAINPOP
Interactive Learning Assessments
Designed interactive, scalable learning features for BrainPOP’s new assessment engine, helping students demonstrate their learning.
Product Design
EdTech
Animation
BRAINPOP
Internal CMS Tool
Designed an authoring tool at BrainPOP that streamlined workflows & enabled faster publishing of interactive learning activities.
End-to-End Design
Workflow Optimization
BRAINPOP
Global Login & Registration
Redesigned BrainPOP’s login and registration flow for autonomous student access, driving a 43% YoY increase in logins and a 50% drop in support tickets.
0-1 Design
User Testing
Journey Mapping
BUDGETLY
MVP for a personal finance startup
Budgetly is an early-stage fintech startup building a personal finance platform, helping users take control of their spending.
I owned the end-to-end UI/UX design for web & mobile, helping the team secure $60K in pre-seed funding.
User Research
E2E product design
Experience
Estée Lauder Companies
Product Designer, Core Brand Experiences
BrainPOP (part of LEGO Group)
Product Designer, Platform and Infrastructure
Freelance (10+ startups)
UI/UX Designer
Multiple Design Internships
User Experience Design Intern at Prifina, Nutrien, and Allstate (Arity).
Education
New York, NY
Dec 2024 - Present
University of Illinois at Urbana-Champaign
B.S. Psychology, Minor in Art & Design
New York, NY
UC Berkeley Extension
July 2021 - August 2024
Student Program in UX Design
Saratoga, CA (Remote)
August 2019 - July 2021
San Francisco CA; Champaign, IL;
Chicago, IL
Links
© 2025 Sharanya K.