Projects
Estée Lauder Companies:
AI-Powered Scent Advisor
Leading design of a conversational AI Scent Advisor for Jo Malone, leveraging LLMs to guide shoppers to their perfect match.
0-1 Design | User Testing | LLM Technology | Enterprise-Level Design
BrainPOP:
Interactive Learning Assessments
Designed interactive, scalable learning features for BrainPOP’s new assessment engine, helping students demonstrate their learning.
Product Strategy | Interaction Design | Design Systems
BrainPOP:
Internal CMS Content Authoring Tool
Designed an internal CMS authoring tool at BrainPOP that streamlined workflows and enabled faster publishing of interactive learning activities.
End-to-End Design | Workflow Optimization | Internal Tools
BrainPOP:
Global Login & Student Registration
Redesigned BrainPOP’s login and registration flow for autonomous student access, driving a 43% YoY increase in logins and a 50% drop in support tickets.
0-1 Design | User Testing | Journey Mapping
Budgetly:
Designing a personal finance app
Budgetly is an early-stage fintech startup building a personal finance platform, helping users take control of their spending.
I owned the end-to-end UI/UX design for web & mobile, helping the team secure $60K in pre-seed funding.
0-1 Design | User Testing | Journey Mapping
Experience
Estée Lauder Companies
Product Designer, Core Brand Experiences
BrainPOP (part of LEGO Group)
Product Designer, Platform and Infrastructure
Freelance (10+ startups)
UI/UX Designer
Multiple Design Internships
User Experience Design Intern at Prifina, Nutrien, and Allstate (Arity).
Education
New York, NY
Dec 2024 - Present
University of Illinois at Urbana-Champaign
B.S. Psychology, Minor in Art & Design
New York, NY
UC Berkeley Extension
July 2021 - August 2024
Student Program in UX Design
Saratoga, CA (Remote)
August 2019 - July 2021
San Francisco CA; Champaign, IL;
Chicago, IL
Links
© 2025 Sharanya K.